---
Title: Product name pattern
Language: en-US
Canonical URL to this Markdown version of this page: [https://docs.kvik.shop/product-name-pattern.md](https://docs.kvik.shop/product-name-pattern.md)
Canonical URL to HTML version of this page (for humans): [https://docs.kvik.shop/product-name-pattern](https://docs.kvik.shop/product-name-pattern)
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# Product name pattern

Breadcrumb: [Help](https://docs.kvik.shop/help.md) > [How to use the platform](https://docs.kvik.shop/help/how-to-use-the-platform.md) > [Products](https://docs.kvik.shop/help/e-shop-operation/products.md) > [Product name pattern](https://docs.kvik.shop/product-name-pattern.md)



Following variables are available for creating product name patterns:. productTypeName brandName productCode variantName oemBrandList oemProductCode The variable must always be entered in double curly brackets, for example, for a brand name, as follows: {{brandName}} The whole pattern migh be: {{productTypeName}} {{brandName}} {{productCode}} {{#oemBrandList}} for {{oemBrandList}}{{/oemBrandList}} And for OE products, we recommend the pattern without product type: {{brandName}} {{productCode}} {{#oemBrandList}}for {{oemBrandList}}{{/oemBrandList}} {{#oemBrandList}}for {{oemBrandList}}{{/oemBrandList}} is a mustache syntax. If oemBrandList is not empty, write the car manufacturers' list.