---
Title: Google Tag Manager
Language: cs-CZ
Canonical URL to this Markdown version of this page: [https://docs.kvik.shop/cs/marketing/google-tag-manager.md](https://docs.kvik.shop/cs/marketing/google-tag-manager.md)
Canonical URL to HTML version of this page (for humans): [https://docs.kvik.shop/cs/marketing/google-tag-manager](https://docs.kvik.shop/cs/marketing/google-tag-manager)
---

# Google Tag Manager

Breadcrumb: [Marketing](https://docs.kvik.shop/cs/marketing.md) > [Google Tag Manager](https://docs.kvik.shop/cs/marketing/google-tag-manager.md)



Technical specification of Google Tag Manager implementation on the kvik.shop shop. Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on the shop without having to modify the code of the shop.

No other marketing tags are needed to implement directly in the shop. Any marketing agency can deploy all needed tags by themselves via Google Tag Manager. List of tags for GTM. These tags and tags of similar services should be deployed via GTM. Measuring tagsGoogle Analytics Facebook Pixel Google Ads ... Chat widgetsIntercom Smartsupp Zendesk Chat More chat widgets... Heatmaps toolsHotjar (Guide how to add Hotjar via GTM) Smartlook More heatmap tools... Cashback tags Conversion measuring tagsGoogle Ads Facebook Pixel Sklik.cz Zbozi.cz ... Dynamic remarketing/retargetingGoogle Ads Facebook Pixel Sklik.cz ... A/B testing toolsGoogle Optimize ... GTM Script Implementation. Google Tag Manager <script> is implemented on all shop pages according to Google's documentation. To enable Google Tag Manager's <script>, fill-in GTM-XXXX identifier in the setting in the shop administration. When the GTM identifier is filled in, GTM code is automatically added on the shop. Anti-Flicker Snippet. kvik.shop shop system has integrated also Anti-flicker snippet for Google Tag Manager. It can be optionally enabled in the shop administration and custom timeout can be also set. The default anti-flicker snippet timeout is 4000 ms.