Technical specification of Google Tag Manager implementation on the kvik.shop shop.
Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on the shop without having to modify the code of the shop.
- No other marketing tags are needed to implement directly in the shop.
- Any marketing agency can deploy all needed tags by themselves via Google Tag Manager.
List of tags for GTM
These tags and tags of similar services should be deployed via GTM.
- Measuring tags
- Google Analytics
- Facebook Pixel
- Google Ads
- ...
- Chat widgets
- Intercom
- Smartsupp
- Zendesk Chat
- More chat widgets...
- Heatmaps tools
- Hotjar (Guide how to add Hotjar via GTM)
- Smartlook
- More heatmap tools...
- Cashback tags
- Conversion measuring tags
- Google Ads
- Facebook Pixel
- Sklik.cz
- Zbozi.cz
- ...
- Dynamic remarketing/retargeting
- Google Ads
- Facebook Pixel
- Sklik.cz
- ...
- A/B testing tools
- Google Optimize
- ...
GTM Script Implementation
- Google Tag Manager <script> is implemented on all shop pages according to Google's documentation.
- To enable Google Tag Manager's <script>, fill-in GTM-XXXX identifier in the setting in the shop administration. When the GTM identifier is filled in, GTM code is automatically added on the shop.
Anti-Flicker Snippet
- kvik.shop shop system has integrated also Anti-flicker snippet for Google Tag Manager.
- It can be optionally enabled in the shop administration and custom timeout can be also set.
- The default anti-flicker snippet timeout is 4000 ms.