Setting up an e-shop is today, more than ever, a crucial step for auto parts sellers. However, simply launching the e-shop does not guarantee success. It's a powerful tool that can lead to long-term growth, but it requires the right strategy.
Over the past years, as we've become a provider of a comprehensive e-commerce solution for the automotive segment under the name kvik.shop (formerly known as KVIKYMART), we've gained deep expertise in this area. Our platform integrates TecDoc, automates product updates, and supports scaling for millions of items.
When setting up your e-shop, you've familiarized yourself with its operation, filled it with data and information. Your e-shop is already running, and now it's time to focus on steps to increase sales. Just like with a new brick-and-mortar store, you need to inform customers about your online presence – primarily in the digital environment.
For the e-shop to function properly, you need to attract enough relevant visitors who will make a purchase (conversion). How to improve the conversion rate and avoid mistakes that hinder sales is described in our previous article. We recommend reading it.
Marketing Channels
Across Europe and neighboring regions (such as the UK, Turkey, and parts of the Middle East), there are numerous marketing channels that can help reach potential customers and drive them to your e-shop. According to current trends in 2025, artificial intelligence (AI) plays a key role in automation, personalization, and campaign optimization. Here's an overview of selected channels with updated notes:
Full-Text Search on Google and Local Search Engines (SEO)
Based on your website's content, pages appear in search results. For higher positions, it's essential to create useful content for users, which is also evaluated by AI algorithms of search engines.
Search Engine Optimization (SEO) includes structured data, loading speed, and adaptation to AI-driven search, such as Google's Search Generative Experience (SGE). In 2025, focus on high-quality content that answers complex queries, including voice search and visual content.
Positions cannot be bought, but investing in content and technical optimization brings long-term results. Avoid mistakes like creating content without relevance to auto parts – for example, car news without ties to sales. Instead, write guides on part selection or maintenance tips.
Tip: In the kvik.shop administration, set an optimized title on the homepage. With AI tools, you can quickly analyze keywords and improve visibility.
Advertising Systems like Google Ads and Microsoft Advertising
These platforms allow pay-per-click (PPC) or pay-per-impression. In 2025, campaigns like Performance Max in Google Ads dominate, using AI for automatic optimization across channels (search, YouTube, Gmail).
Microsoft Advertising (formerly Bing Ads) offers similar features with a focus on broader European reach.
Ads appear above organic results. Investments start in tens of thousands of EUR monthly but bring immediate revenues. We recommend professional management – the agency should know TecDoc and specifics of auto parts. In kvik.shop's help section, you'll find instructions on integrating these systems. Without expertise, you risk losses; we often see self-managed campaigns leading to inefficient spending.
Content Marketing on Social Networks
This channel builds relationships through useful or entertaining content. In 2025, it's key to use short videos on TikTok, Instagram Reels, and YouTube Shorts, where you can show tips on part replacement or reviews. Social networks are becoming sales channels thanks to integrations like Instagram Shopping and Facebook Marketplace.
Long-term built content has great inertia. We recommend combining it with performance channels like PPC for higher efficiency. AI tools help with content creation and engagement analysis.
Price Comparison Sites
Portals like Google Shopping, Idealo.de, Kelkoo, PriceRunner, and local ones such as Heureka in Central Europe drive customers immediately for a per-click fee. In 2024, the European e-commerce automotive aftermarket was valued at around USD 32 billion, projected to grow at 11.9% CAGR, reaching approximately USD 36 billion in 2025.
Overall European e-commerce revenues hit about USD 630 billion in 2024, with projections to USD 674 billion in 2025. Connections via XML feeds are available in kvik.shop's administration under Settings/Integrations.
Customers evaluate price, shipping, reviews, and shop ratings. On platforms like Idealo, use verified customer programs for automatic review collection. For auto parts, comparison sites aren't perfectly tailored, but still generate hundreds of thousands of EUR monthly. If you offer competitive prices, launch them as soon as possible.
Additional Recommended Channels
Email marketing: According to studies from 2025, only half of e-shops use this channel, but it is still highly effective. The specifics of Auto Parts are that you cannot persuade a customer to buy a new car part if it is not needed for their vehicle. However, it is advisable to remind customers and possibly offer goods that are subject to so-called impulsive purchases.
Influencer marketing: By working with suitable influencers, you can not only increase your sales immediately, but also strengthen your brand in the long term.
For other channels, we recommend consulting experts. At kvik.shop, we offer these services with expertise in the automotive market across Europe.
If you have any questions, contact us. We've helped many e-shops in Europe successfully grow.
Ing. Jiří Hofrichter
Co-founder & CEO of kvik.shop
